About the Petition to the California Supreme Court
Presented here is a list of key points that we're asking the court to find in fact.
More about General Yeager's Petition to the California Supreme Court
If an attorney or law firm lists the names of their clients on their professional website as "representative clients", do such listings serve as endorsements of those attorneys? Though this practice is a powerful marketing tool, it would only be proper with the client's express written consent. Without such consent, it would be a misappropriation of the client's identity and an unauthorized advertisement of an attorney's services. In a case at hand, an attorney retained by a retired aviation and war hero who did not want his name viewed by others as an endorsement of the newly retained attorney, found that his name was used without permission on the attorney's website. The website announced that the celebrity client had "come on board," and that it was "a privilege to continue to attract clients with such exceptional accomplishments."
According to a brief filed in this case, the California State Bar has standards that an attorney's professional website communicates an advertisement of the attorney's services or law firm. However, in this case an appeals court accepted the attorney's statement that he did not intend to advertise his services on his firm website when he used his client's name. Such an absurd finding would create a confusing standard to be applied to advertisement, particularly at a time when websites and other electronic media to advertise legal services are becoming more common in the legal profession.